As ecommerce businesses continue to grow and expand, it’s more important than ever to stay up-to-date on the latest SEO trends. After all, your website’s ranking in search engine results can make or break your business.
To help you out, we’ve compiled a list of vital enterprise SEO trends to know for 2022. From mobile-first indexing to featured snippets, read on to learn what’s in store for the coming year.
1. Mobile-First Indexing
Google has been moving towards a mobile-first indexing model for a while now, and it’s likely that this will be the primary search engine in 2022. This means that your website’s ranking will be based primarily on its mobile version, so make sure that it’s up to par!
Fortunately, according to Digital Marketing Philadelphia, there are a few easy ways to improve your mobile site. First, make sure that your content is responsive and can be easily viewed on smaller screens. Second, focus on speed; Google now penalizes sites that take longer than three seconds to load. Finally, improve your site’s navigation so that users can easily find what they’re looking for.
2. Featured Snippets
Featured snippets are short blocks of text that appear at the top of search engine results pages (SERPs). They’re designed to give users quick, concise answers to their questions. And they can be a great way to increase your website’s traffic!
To earn a featured snippet, your content must be well-written and comprehensive. You’ll also need to target long-tail keywords, which are specific phrases that users are likely to enter into a search engine.
3. Voice Search
By 2022, it’s estimated that 50% of all searches will be conducted via voice search. This means that if you want your business to thrive, you need to start optimizing your content for voice search.
There are a few things you can do to improve your chances of ranking in voice search results: first, make sure your website is mobile-friendly; second, use short, concise sentences and paragraphs; and third, target long-tail keywords.
4. Artificial Intelligence
AI is already playing a big role in SEO, and it’s only going to become more important in the coming years. AI can be used for things like keyword research, content creation, and link building.
There are a few ways to incorporate AI into your SEO strategy. First, you can use AI-powered tools like Google’s RankBrain to improve your keyword research. Second, you can use AI to create better, more targeted content. And finally, you can use AI to build links more efficiently.
5. Local SEO
In recent years, there’s been a big push for businesses to focus on local SEO. And it’s not hard to see why: according to one study, 97% of consumers use the internet to find local businesses.
If you want to improve your local SEO services and strategies, there are a few things you can do. First, make sure your website is optimized for local keywords. Second, create and claim your Google My Business listing. And finally, encourage customers to leave online reviews.
6. User Experience
User experience (UX) is becoming increasingly important for SEO. In fact, Google has stated that UX is one of the key ranking factors in its algorithm.
There are a few things you can do to improve your website’s UX. First, make sure your site is easy to navigate and search. Second, use the clear and concise copy. And finally, ensure that your pages load quickly and correctly on all devices.
By following these trends, you can stay ahead of the curve and make sure your business is ready for 2022. SEO is constantly evolving, so it’s important to stay up to date on the latest trends and changes. If you’re not sure where to start, don’t worry! We’re here to help. For more information on enterprise SEO, contact us today.