When you start your own business, you might think of the usual suspects: business cards, flyers, and brochures. These are the first marketing tools we think of when we are trying to build an offline channel.
But why not think outside the box, reach more consumers and save money? That is what custom vinyl stickers are for.
In this article, we will share the three most powerful ways you can use custom stickers for your marketing. Are you ready to jump in?
1. Show off your logo
We all know about the power of a great logo sticker: it functions as a visual shortcut for your brand that can build a customer base and trigger associations with your business. Make use of that power by getting your hands on some logo stickers.
With custom stickers, you can really find your perfect logo sticker. You can include everything your brand stands for in your sticker: the material, the design, and even the shape.
If you do not have a logo yet, check out some free online design tools that can help you create a logo with no design experience at all. So get your creativity flowing.
2. Give them away for free.
One of the best ways to get people to see your stickers is to give them away for free. This will not only get your stickers in the hands of more people, but it will also help to create a positive association with your brand.
Studies have shown that free stickers are not seen as marketing tools, but are considered to be gifts. Gift-giving has long been a part of marketing, simply because it works. When we are given a gift, we often feel indebted and want to return the favor. This can lead to an increase in sales, positive reviews and word-of-mouth advertising.
3. Put them in the right places
If you want your stickers to have the greatest impact, you should use them offline and online. The first step to this is to place them in high-traffic areas. This could include locations like bus stops, railway stations, or even shopping malls. By doing this, you’ll ensure that your stickers are seen by a large number of people.
To then combine your offline stickers with your online marketing, include a QR code on your stickers. This means consumers will be able to scan the code on your physical stickers and be directed to your website or offer page. Talk about multichannel marketing!
Now that you know the four most powerful ways to use personalized stickers for marketing, it’s time for you to take action. Let us know if you have any questions or even more tips to add in the comment section.